FirstReef works by combining 3 previously unconnected technologies, Web Analytics, opt in Email Marketing, and SalesForce.com. By combining these 3 technologies together, your company will instantly generate more leads and prioritize important leads, receive notifications about important prospect activities while increasing sales productivity.

Capture Process
By using the FirstReef Campaign/Email Solution to send out your campaigns and emails, your Sales Rep can identify activities of important leads and contacts that are in your SFA system and Marketing can track a campaigns actual results. In addition, each prospect who downloads any embedded images or clicks on a link in an email composed by the FirstReef Campaign/Email solution will be automatically tagged by the FirstReef system. This will allow FirstReef to identify them whenever they visit your website! We can also integrate your online forms to link new prospects into our system for future web tracking and notifications.

Interaction Process
With FirstReef Web Analytics, prospects that visit your website are tracked. FirstReef provides you analytic reports of what these customers are doing on your website, which pages are most popular, what regions these customers are from, and much more data that is valuable for web trending. However, this component alone will not tell you who the customer is, a critical piece of information necessary to link prospects that are browsing your web site to their identity and the responsible Sales Rep.


Summary
The two components above integrate seamlessly with SalesForce.com. This allows FirstReef to update lead or contact activity each time prospects visit your website and allows the responsible Sales Reps to be identified so alerts can be accurately delivered... all in real time.