The eMarketing Suite is a powerful email communications tool that drives market segmentation, targeted messaging, template design and email distribution. This integrated service makes creating tailored messages for target markets a breeze. It is comprised of three functional components: Segmentation Builder, Campaign Designer and the Outlook Connector.

The segmentation builder helps users pull contact records out by demographics, keywords, or spatial requirements. Users can then send campaigns based on the segmentation of their database.

Campaigns are the cornerstone of SalesFusion. SalesFusion offers a wizard driven approach to campaign creation and management. It incorporates a step-by-step methodology to enable easy and straightforward campaign creation.

Users can create their own template library for re-use of templates. SalesFusion allows for text and HTML formats, free form content creation and image libraries. It incorporates a What-you-see-is-what-you-get (WYSIWYG) design tool that can be used by non-technical marketing personnel as well as provides full HTML capabilities for programmers.

SalesFusion360 takes care of the encoding to track the user, as well as, enabling automatic generation of un-subscribes so that companies comply to the CAN-SPAM act. Users can also create campaigns to go out in the future.
 

After a campaign has been sent out, customers have complete access to the statistics of that campaign.  This includes the number of recipients, opens, clicks, and unsubscribes for each campaign.

For the audience that just needs to send one-off emails, SalesFusion has built an Outlook plug-in. The Outlook connecter allows the user to create an email as they normally would in Outlook, however, when they send the email they use the “Send using FirstReef” option. This feature connects to the SalesFusion platform through a secure socket layer using a web service call.