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Customer Success
"FirstReef delivers precise analytics that enable Acorn Systems to better understand
the different aspects of our solutions that are of greatest interest to our customers.
With FirstReef we are able to more precisely present the facets of our solution
that are of the greatest interest to our customers and to better understand what
areas of our solutions our customers are most interested in learning about."
Acorn Systems
Integrate Sales and Marketing
"CFOs are holding marketing groups accountable for budgetary spending and business
results. At the same time, business executives are realizing that marketing is crucial
to create and drive customer dialogues."
Gartner Group
CRM Predicts 2005
Whats next in CRM
A leading CRM expert Denis Pombriant states in a recent article (Whets next
in CRM) "Sales force automation (SFA) is a great example of how we have automated
the transaction but not necessarily done much to enhance the relationship or to
make life easier for the user. SFA is a great management tool right now. It captures
and organizes data that can be easily rolled up to management, and it has been very
successful in helping managers do a timelier job of identifying patterns and then
better managing the sales force. But aside from countless rearrangements of the
user interface, not much has been done to deliver value to the individual sales
representative using SFA day-to-day. Improvements in adoption rates most likely
come from reps deciding to make the best of it."
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