"While many traditional CRM applications promise a significant improvement and increase in sales effectiveness, in reality their strength is in tracking and managing the sales process. In other words, most traditional sales force automation (SFA) packages are far better at lowering the cost of sales (and giving management a more holistic view of the sales process) than at actually increasing the number and frequency of successes. This misunderstanding (and in many cases misleading marketing) of customer relationship management (CRM) and SFA has opened the door to a new category of tools aimed at filling a missing link in CRM between SFA and truly effective selling-sales-effectiveness management"


Customer Relationship Management Strategies
Yankee Group
by Sheryl Kingstone

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At FirstReef, our goal is to explore innovative ways to increase customer acquisition and profitability while optimizing the effectiveness of sales and marketing through the maximization of our clients SFA systems, eMarketing programs and websites. Enthusiasm toward the sales process is the key component to our management teams success and the success of FirstReef.

FirstReef was founded in 2003 on the belief that today's SFA systems and eMarketing programs fail to deliver on the sales volume increases and cycle reductions expected by the companies who implement them. FirstReef offers a cost effective solution that quickly integrates with our clients web sites, marketing programs and Sales Force Automation (SFA) systems to deliver more leads, prospect intelligence, and real time notifications informing them of new leads and important prospect activities. We leverage the systems and marketing efforts our clients already have in place to maximize results and deliver ongoing value to sales and marketing.

Since the official launch of FirstReef's on-demand Sales Acceleration solution in January 2005, the response of our clients has been overwhelming.

Some of our client reports include:

**A 300% to 700% increase in leads generated over previous marketing campaigns that were not FirstReef enabled

**The time from marketing to meeting has collapsed from weeks to days.
**Sales Reps. are enthusiastically utilizing their SFA system and maintaining the data therein without management prodding.

FirstReef is a privately held company headquartered in Atlanta, Georgia, with some operations located in Boston, Massachusetts. For more information, please contact us at 1-888-541-7333 or info@firstreef.com.

FirstReef Inc. is always looking to hire highly successful entrepreneurial individuals looking to contribute to our success and the success of our clients. Our culture is fast paced energetic and fueled by the contributions of each individual employee.

Sales - Anywhere USA

FirstReef currently has openings for a Sales Account Managers. FirstReef is seeking talented new account hunters with responsibilities that include prospecting and qualifying new business opportunities. You will be selling FirstReef’s hosted solution that combines Email Marketing, Web Analytics, and Sales Force Automation. This is a unique opportunity to take a large equity position in a startup company with unlimited growth potential.

1/24/07- ASP.Net Developer - Atlanta

FirstReef is looking for a seasoned professional to assist in the continuing development of our product - SalesFusion360.

Email your resume to jobs@firstreef.com